I consult with a lot of advertisers on a daily basis and I must say that a good majority of them are in the personal development niche.
It’s a crowded marketplace and everyone is trying to stand out of the crowd. A blog, of course, is the best way to stand out in the crowd, especially in personal development niche.
If you are in the personal development niche, then you probably have a blog as well, and you may be experiencing the same frustration others in the personal development market face. There are literally thousands of blogs teaching people how to overcome procrastination, or how to be successful, etc.
How are you going to stand out in the crowd?
Fortunately, when it comes to blogging you don’t necessarily have to reinvent the wheel. Your main goal should be to capture as many visitors landing on your blog, on to your Email List. This gives you a better chance to further connect with them and also to help more people with your products.
Here are some ways you could make this work for you.
1. Create a Free Offer
People love free stuff, and one of the best ways to win them over is by creating a free offer. It’s best to create your own content to give away for free, but if you are in a hurry then you can use Private Label Rights products as a giveaway.
You can set up an opt-in form where you collect emails and names in exchange for free information that is informative and valuable. By promoting your free offer, you’ll be able to build a highly responsive email list in no time. This is an asset for you for years to come, while you build your audience that will like and trust you.
When you have someone’s email address, you can contact them anytime you want with the click of a button. When you have their name you can personalize your emails. Please do not spam your subscribers by flooding their inbox with offers to buy, instead connect with them by providing them with more useful content and support.
Your free offer is what you are giving to your subscribers in exchange for their contact information. You want it to relate to something in the personal development niche. Keep in mind when you are giving your free offer you are not selling, but offering a service.
In the personal development niche, people are not looking for additional products, they are seeking out valuable information. When your subscribers feel that you are genuinely providing value and educating them they will voluntarily purchase any products you may be offering.
This is a proven method of marketing often called the “art of selling without selling”. Make sure that you have at least a two-month autoresponder sequence and that the follow-up emails will be to educate your leads and not spam them. No one likes going to their inbox and seeing that someone is asking them to buy something.
If you do not have at least a two-month autoresponder sequence, make sure to send a broadcast email to your list at least three times per week. Some experts go as far as sending daily emails. You can decide which is best for your subscribers, depending on their feedback.
2. Create a Continuity Program That Generates Residual Income.
One of the best and most effective ways to monetize your personal development business is to come up with products or services that generate regular revenue.
You can do this by creating a monthly membership program for members to access, building a high-end offering, or by creating coaching services that require monthly payments. This is what is referred to as a membership site.
Building a solid monetization model is critical for stability and sustainability in your personal development business. If you only operate based on a free model, you’ll soon hit a stumbling block. Create group products at a competitive price to attract more leads, and keep your offers low and affordable.
3. Host Live Events And Webinars.
If you’re looking to convert potential leads into paying customers, host live events for your social media networks and the people on your email list.
You don’t have to host a seminar, you can go live on Facebook or create a webinar. Webinars are easy to setup and make marketing seem like a breeze.
Most people in the personal development niche assume that because they are talented and passionate about what they do, clients will come trickling in. Unfortunately, this is not always the case.
4. Social Media Marketing.
To make money you need to invest in the right marketing channels. Social media marketing is a great way to gain free exposure for your business. Create your profiles on major platforms and ensure that you link your website to these platforms for ease of sharing content. Focus on one or two such as Facebook and Twitter at first.
5. Content Creation For SEO
SEO is also an excellent way to generate organic traffic for your blog. Target long tail keywords to eliminate some of the competitors for highly searched keywords. Use Google’s Free Keyword Planner to start building your keyword list.
6. Affiliate Marketing.
If you do not want to create your own personal development products join affiliate marketing programs and let an affiliate merchant give you their product to promote to receive a commission.
AdclickMedia sells ads and displays them on your blog for you. Whenever someone clicks on an ad you earn 50-65% for the ad cost as a commission. It doesn’t get any easier than this because you do not have to sell anything.
This is an ad network that gives you offers to promote to receive a commission. Things like lead forms and downloading software are something you can promote to your personal development email list or on your blog.
This is an ad network that provides e-books and other items you can sell with one affiliate i.d. number.
Making money in the personal development niche is all about creating the right marketing funnel, knowing what your unique selling proposition is, and finding ways to generate traffic.
Use some of the ideas here to get that started. Add in affiliate products if you do not want to create your own, or to just get started building your email list and making some money promoting it.
Personal development is a very profitable niche and one that will never run out of new people coming into it.
You have to be seen where your perfect audience hangs out.
This content was originally published here.